Michelle Fontaine-Jones, a true industry disruptor who immersed herself in extensive research on hair & skincare formulations. With over 10 years of experience, Michelle Fontaine-Jones has built a 7 figure global empire called Curls & Potions, a natural hair & skincare line. She offers product formulation, business consulting, label designing, digital courses, and more to help others on their entrepreneurial journey.

My Background

My Brand: Curls & Potions


Curls & Potions is not just a hair care brand; it's a journey that began with a vision to embrace the beauty of curls and kinks. The story of Curls & Potions started in Michelle's kitchen, where a passion for crafting effective, organic hair products was ignited. This journey, which began as a small-scale endeavor, has blossomed into a thriving global brand, beloved by countless individuals who celebrate the uniqueness of their hair.

With every potion meticulously formulated to accentuate the beauty of diverse hair textures, Curls & Potions has been serving its customers for 8 years. From the very beginning, the brand has been committed to creating products that are not only effective but also free from harmful chemicals, promoting healthier and stronger hair.

Creative Endeavors

Projects never end, at least for a creative. I am currently working on expanding Curls & Potions into several businesses including a non-profit in honor of my mother.